#Massachusetts sneaker brands

[dippedanddripped]

Ronnie Fieg x Frank Lloyd Wright Foundation x New Balance 998 Broadacre City

[allaboutmarketing4you]

Converse - The Rise and Fall...And Rise Again"Converse has had some major rises and falls. This video focuses on the rise of the brand, the reasons behind their 2001 bankruptcy, and how they've since recovered from it."

Video Source : Company Man 

More information about Converse ?

Well, complement the information and case study presented in the video with the  article, written by The Brand Hopper:"  Converse, a name synonymous with timeless style, rebellious spirit, and an unwavering commitment to authenticity, has been a cornerstone of American culture since its inception in 1908. From its humble beginnings as a rubber shoe company to its meteoric rise as a global fashion icon, Converse has consistently delivered sneakers that transcend mere footwear, becoming cultural symbols that embody the spirit of individuality and self-expression.The Genesis of Converse: A Journey of Innovation and AdaptabilityConverse’s story began in Malden, Massachusetts, where Marquis Mills Converse founded the Converse Rubber Shoe Company. Initially producing rubber galoshes and other utilitarian footwear, Converse soon recognized the potential for a more versatile and stylish sneaker. In 1917, the company introduced the Converse All-Star, a high-top canvas sneaker with a vulcanized rubber sole, forever changing the landscape of footwear.Marquis Mills Converse- Founder, ConverseThe All-Star, later renamed the Chuck Taylor All-Star, quickly gained popularity among basketball players, including the iconic player Chuck Taylor himself, who became an advocate for the brand and helped popularize it among athletes and non-athletes alike.A Sneaker for the Masses: A Symbol of CountercultureThe Converse All-Star transcended its athletic roots to become a cultural phenomenon, embraced by generations of individuals who valued its simplicity, comfort, and enduring style. The sneaker’s clean lines, unassuming design, and versatility made it a blank canvas for self-expression, allowing individuals to customize and personalize their shoes to reflect their unique identities.From rebellious youth subcultures to mainstream fashion trends, the Converse All-Star has been adopted by individuals from all walks of life, becoming a symbol of individuality, self-expression, and a defiant spirit. Its timeless design and adaptability have made it a staple in wardrobes worldwide, transcending cultural boundaries and generations.Acquired by Nike, Maintained by FansConverse is currently a subsidiary of Nike, Inc. Nike acquired Converse in 2003 for an estimated $305 million. The acquisition was seen as a strategic move by Nike to expand its reach into the lifestyle footwear market and to gain access to Converse’s iconic brand and loyal customer base.Despite being owned by Nike, Converse has maintained its own distinct brand identity and continues to produce its signature sneakers, such as the Chuck Taylor All-Star. The brand has also expanded into other categories, such as apparel, bags, and accessories.Converse: A Legacy of Authenticity and Enduring AppealToday, Converse stands as a testament to the enduring power of authenticity and timeless design. The brand has consistently remained true to its roots, continuing to produce sneakers that embody its core values of simplicity, functionality, and a rebellious spirit.Converse’s sneakers have become more than just footwear; they have evolved into cultural symbols, representing generations of individuals who value self-expression, authenticity, and a refusal to conform. The brand’s legacy continues to endure, as Converse remains a beacon of individuality and a reminder of the power of sneakers to transcend fashion and become cultural icons.Table of ContentsMarketing Strategies of Converse1. Brand Positioning2. Target Audience3. Product Innovation4. Influencer Collaborations5. Content Marketing6. Retail Experience7. Global ReachMarketing Mix of Converse

1. Product

2. Price

3. Place

4.Promotion

Marketing Strategies of ConverseIn the ever-evolving landscape of global fashion and footwear, Converse stands as a timeless icon with a legacy dating back to 1917. Renowned for its emblematic Chuck Taylor All Star sneakers, the brand has not only survived but thrived through the decades by consistently adapting its marketing strategies to resonate with a diverse and dynamic consumer base. From strategic collaborations with influencers and artists to a robust social media presence, Converse’s marketing playbook is a fascinating study in brand evolution and staying power. In this piece, we delve into the intricacies of Converse’s marketing strategies, exploring how the brand continues to capture hearts and minds while navigating the ever-shifting currents of contemporary culture.

1. Brand Positioning

Brand positioning is a crucial marketing strategy for Converse, as it helps the brand to differentiate itself from competitors and establish a unique identity in the minds of its target audience. Converse positions itself as a brand that celebrates individuality, creativity, and self-expression. The brand’s mission is to inspire people to embrace their uniqueness and express themselves authentically through its products.To achieve this positioning, Converse focuses on creating products that stand out from the crowd. Its iconic Chuck Taylor All Star sneakers, for instance, have remained largely unchanged since their introduction in 1917. 

The brand’s decision to retain the classic design is deliberate, as it allows consumers to customize the shoes with their own personal touches, such as colorful laces or patches. This customization option enables individuals to express their distinctiveness and creativity, which aligns with Converse’s brand values.Converse also communicates its brand positioning through its marketing campaigns. The brand often partners with influential figures in music, art, and fashion to showcase how its products can be incorporated into diverse lifestyles and cultures. For example, Converse has collaborated with hip-hop artist Tyler, the Creator and fashion designer Virgil Abloh to create limited-edition sneakers that blend streetwear with high-fashion. These collaborations not only generate buzz around the brand but also illustrate how Converse supports creativity and individuality. By leveraging user-generated content and partnering with influential figures, Converse reinforces its brand positioning and establishes a strong connection with its target audience.Tyler the Creator and Converse Collab On A Sneaker CollectionVirgil Abloh and Converse Collaborate on Limited Edition Sneaker

2. Target Audience

Target audience is a crucial aspect of Converse’s marketing strategy. The brand identified its primary target audience as teenagers and young adults aged between 15 and 30 who are interested in fashion, music, art, and culture. This age group is particularly drawn to Converse’s iconic Chuck Taylor All Star sneakers, which have become a staple in youth culture.To effectively target this audience, Converse employs a variety of marketing tactics. The brand recognizes that young people are heavily influenced by social media, so it invests significantly in digital marketing efforts. Converse creates engaging content for platforms like Instagram, TikTok, and YouTube, featuring young influencers and ambassadors who embody the brand’s spirit of individuality and self-expression. This helps to increase brand awareness and credibility among the target audience.Converse Social Media PostAdditionally, Converse partners with popular music and arts festivals, such as Coachella and Lollapalooza, to reach its target audience. At these events, the brand sets up interactive installations and offers limited-edition sneakers, allowing attendees to experience the brand firsthand. Converse also collaborates with influential artists, musicians, and designers to create co-branded products that appeal to its target audience’s interest in fashion and creativity. By implementing these targeted marketing strategies, Converse successfully connects with its desired audience and solidifies its position as a beloved youth culture brand.

3. Product Innovation

Product innovation is a vital component of Converse’s marketing strategy. The brand continuously introduces new and updated versions of its iconic Chuck Taylor All Star sneakers to keep up with the evolving tastes and preferences of its target audience. Converse understands that its customers crave novelty and exclusivity, so it regularly releases limited-edition collections and collaborations with renowned artists, musicians, and fashion designers. These collaborations not only generate buzz around the brand but also allow Converse to tap into new markets and demographics.Customized Air Jordan ConverseOne of the ways Converse drives product innovation is by experimenting with new materials and technologies. The brand has introduced sneakers made from sustainable materials, such as recycled plastic, and has also incorporated advanced technology, like Nike Flyknit, into its designs. This approach not only appeals to environmentally conscious consumers but also caters to those seeking performance-oriented footwear. Moreover, Converse’s willingness to take risks with bold, eye-catching designs has helped the brand maintain its relevance in the ever-changing landscape of youth culture.Another significant aspect of Converse’s product innovation strategy is its commitment to customization. The brand offers a wide range of colors, patterns, and materials for customers to choose from, allowing them to personalize their sneakers according to their individual style. Furthermore, Converse has launched initiatives like the “Design Your own Custom Shoes” platform, which enables customers to design their own sneakers from scratch. By providing consumers with the tools to express their creativity, Converse fosters a deep emotional connection between its customers and the brand, leading to increased brand loyalty and advocacy.Converse Customization Platform

4. Influencer Collaboration

sInfluencer collaborations play a significant role in Converse’s marketing strategy. The brand partners with influential individuals in various fields, such as music, art, fashion, and sports, to showcase its products and reach a wider audience. These collaborations help Converse tap into new markets and demographics, while also increasing brand awareness and credibility.Converse’s influencer collaborations are carefully curated to ensure that they align with the brand’s values and target audience. For instance, the brand has worked with popular musicians like  Metalicca band, who have a large following among young people and are known for their unique style and creativity. Similarly, Converse has partnered with fashion designers like Virgil Abloh and Rick Owens, who have a strong reputation in the fashion world and can help the brand reach a more stylish and trendy audience.The brand has also collaborated with Sacai which has been recognized and respected for its influence on luxury fashion since the brand’s 1999 inception. Created by Chitose Abe, Sacai has also collaborated with Nike over the years experimenting a bit with Nike’s low-top and high-top sneakers (The Blazer 77s are similar to Converse’ in terms of design.) Sacai and Converse dropped a progressive silhouette that reflected Japanese luxury streetwear beautifully, while still staying true to Converse’s simple casual style.AC/DC & Metallica x Converse Chuck TaylorThe collaborations are often structured around limited-edition product releases, with the influencer partner helping to design and promote the product. This creates a sense of exclusivity and hype around the product, driving demand and encouraging customers to buy the product before it sells out. Additionally, the influencer collaborations help Converse tell stories about its brand and products, highlighting the quality, craftsmanship, and history behind the sneakers. By working with influencers who share the brand’s values and aesthetic, Converse can amplify its message and reach a larger audience, ultimately driving sales and strengthening its position in the market.

5. Content Marketing

Content marketing is a strategic marketing approach that Converse utilizes to attract and engage its target audience. The brand focuses on creating valuable, relevant, and consistent content that resonates with its audience and aligns with its brand messaging. Converse’s content marketing efforts include blog posts, videos, social media posts, and influencer collaborations.The brand’s content marketing strategy is built around its brand pillars of creativity, self-expression, and youth culture. Converse creates content that inspires and educates its audience, while also showcasing its products in a subtle yet effective manner. For example, the brand might create a video series that features up-and-coming artists sharing their creative processes, or a blog post that highlights the best ways to customize Converse sneakers. By doing so, Converse is able to establish a strong emotional connection with its audience and position itself as a thought leader in the youth culture space.Converse’s content marketing efforts also help to drive traffic to its website, increase brand awareness, and ultimately drive sales. The brand’s content is designed to be shareable and easily accessible across multiple platforms, which helps to extend its reach and engagement. Additionally, Converse’s content marketing strategy is closely tied to its SEO efforts, ensuring that the brand’s content is optimized for search engines and can be easily discovered by its target audience. Overall, Converse’s content marketing strategy is a critical component of its overall marketing plan, helping the brand to build a strong relationship with its audience and stay top of mind in the competitive footwear industry.

6. Retail Experience

Retail experience is a key marketing strategy for Converse, as the brand aims to create an immersive and engaging environment for its customers. Converse stores are designed to reflect the brand’s heritage and personality, with features such as exposed brick walls, vintage advertisements, and iconic Converse imagery. The stores also offer a unique retail experience, with interactive displays and installations that encourage customers to explore and interact with the products. For example, customers can try on shoes in a specially designed “Shoe Salon,” where they can see themselves in a mirror surrounded by Converse’s latest styles.In addition to its physical stores, Converse also creates pop-up shops and temporary retail experiences that bring the brand’s personality and style to life in unexpected ways. These pop-ups often feature exclusive products, live performances, and other surprises that create a memorable experience for customers. For example, Converse recently opened a pop-up shop in New York City that featured a customization station where customers could design their own shoes, as well as a photo booth and a live DJ set. This type of experiential retail helps to create a strong bond between the customer and the brand, and reinforces Converse’s position as a leader in the youth culture and streetwear spaces.Converse Pop up Store in New York Customization Desk at the Pop-Up ShopCustomization Desk at the Pop-Up ShopFinally, Converse also uses its retail experience to communicate its brand values and storytelling. The stores feature visual merchandising and display elements that highlight the brand’s history, cultural connections, and commitment to creativity and self-expression. For example, Converse may display vintage advertisements or photographs that showcase the brand’s rich heritage, or create window displays that feature local artists or musicians who embody the Converse spirit. By immersing customers in the brand’s world and values, Converse creates a deeper emotional connection that goes beyond simply selling shoes. This approach helps to build brand loyalty and advocacy, and reinforces Converse’s status as a cultural icon.

7. Global Reach

Global reach is a marketing strategy that Converse employs to expand its presence and reach a broader audience worldwide. The brand has a strong global presence, with products available in over 120 countries and a network of distributors and retailers that spans across six continents. Converse’s global reach strategy involves adapting its marketing messages and campaigns to resonate with local cultures and communities, while still maintaining a consistent brand voice and image.To execute this strategy, Converse works with local influencers, celebrities, and artists to create culturally relevant content and experiences that resonate with the brand’s target audience. For example, the brand has collaborated with Japanese fashion label Comme des Garçons to create limited-edition sneakers that blend traditional Japanese design with Converse’s signature style. Converse has also partnered with Indian actress and singer Priyanka Chopra Jonas to launch a line of sneakers inspired by Indian culture. By tailoring its marketing efforts to local markets, Converse is able to build a strong brand identity that transcends borders and connects with consumers from different backgrounds and cultures.Comme des Garcons Play x Converse Chuck Taylor 1970sAs we wrap up our exploration of Converse’s marketing strategies, it becomes evident that the brand’s enduring success lies in its ability to seamlessly blend tradition with innovation. From iconic sneaker designs to strategic collaborations and a strong emphasis on social engagement, Converse has not only maintained its position as a cultural staple but has also embraced the ever-changing dynamics of the market. In a world where trends come and go, Converse’s marketing playbook serves as a testament to the brand’s adaptability and its knack for staying relevant in the hearts of consumers worldwide. As we step back from the canvas of Converse’s marketing canvas, it’s clear that this brand is not just a shoemaker but a curator of style, self-expression, and the ongoing conversation of global culture.Marketing Mix of ConverseThe marketing mix, often referred to as the 4Ps, is a framework used to describe the combination of marketing elements that a company uses to promote and sell its products or services. The 4Ps stand for Product, Price, Place, and Promotion. Here’s an overview of how these elements apply to Converse:

1. Product

Footwear and Apparel: Converse is primarily known for its footwear, particularly the iconic Chuck Taylor All Star sneakers. The brand also offers a range of casual and athletic footwear for various lifestyles. Additionally, Converse has expanded its product line to include apparel and accessories, allowing consumers to embrace the brand’s style beyond footwear.Innovation and Design: Converse places a strong emphasis on product innovation and design. The brand frequently introduces new colors, patterns, and limited-edition collections to keep its product offerings fresh and appealing to a diverse audience.Collaborations: Converse collaborates with artists, designers, and other brands to create special editions and unique designs. These collaborations not only bring fresh perspectives to Converse products but also generate buzz and excitement among consumers.

2. Price

Premium and Affordable Options: Converse offers a range of price points to cater to different consumer segments. While certain limited-edition or designer collaborations may be at a premium price, the core line of Converse sneakers remains relatively affordable, making the brand accessible to a wide range of customers.Value for Money: The perceived value of Converse products is often tied to the brand’s heritage, style, and quality. Consumers often associate the price of Converse products with the brand’s iconic status and the durability of its footwear.

3. Place

Global Distribution: Converse has a strong global presence, with its products available in numerous countries through various retail channels. This includes Converse’s own retail stores, department stores, specialty footwear stores, and online platforms.Flagship Stores: Converse often establishes flagship stores in key fashion capitals, providing a unique and immersive brand experience. These flagship stores serve not only as retail spaces but also as hubs for brand engagement and community building.E-commerce: The brand has a robust online presence, allowing consumers to purchase products directly through the official Converse website. E-commerce plays a significant role in reaching a global audience and engaging with consumers in the digital space.

4. Promotion

Social Media Presence: Converse utilizes various social media platforms, such as Instagram, Twitter, and Facebook, to connect with its audience. The brand shares visually engaging content, promotes new product releases, and fosters a sense of community among its followers.Influencer Marketing: Collaborations with influencers, musicians, and artists play a crucial role in Converse’s promotional strategy. These partnerships not only extend the brand’s reach but also align Converse with individuals who embody the spirit of self-expression and creativity.Advertising and Events: Converse engages in advertising campaigns across multiple media channels, including digital, print, and outdoor advertising. The brand also sponsors events and initiatives that resonate with its target audience, reinforcing its connection to music, art, and youth culture.By effectively managing the 4Ps, Converse has established itself as a globally recognized and enduring brand, appealing to consumers with a diverse range of preferences and lifestyles. "T

- To read the full article and view images  from the article, visit thebrandhopper. com

- Source of the article:  thebrandhopper. com

- Video Source: Company Man

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[kicksaddictny]

Nike Sues New Balance And Sketchers For Infringement

According to Reuters.com

Footwear giant Nike (NKE.N) filed federal lawsuits on Monday against rivals New Balance and Skechers (SKX.N), accusing them of infringing patents related to Nike's technology for making upper portions of sneakers.

The lawsuits said that several New Balance athletic shoes and Skechers sneakers misuse Nike's patented "Flyknit" technology for running, soccer and basketball shoes.

Nike has previously sued Adidas (ADSGn.DE), Puma (PUMG.DE) and Lululemon (LULU.O) for infringing Flyknit patents. Adidas and Puma have settled their lawsuits, while Nike's case against Lululemon is still ongoing.

New Balance said in a statement that it "fully respects competitors' intellectual property rights, but Nike does not own the exclusive right to design and produce footwear by traditional manufacturing methods that have been used in the industry for decades."

Representatives for Nike and Skechers did not immediately respond to requests for comment on the Monday lawsuits.

Beaverton, Oregon-based Nike's website said that its Flyknit technology "uses high-strength fibers to create lightweight uppers with targeted areas of support, stretch and breathability." The lawsuits said the patented technology allows it to make high-performance uppers with reduced materials and waste.

Nike's complaint against Boston-based New Balance, filed in Massachusetts federal court, said shoes from New Balance's Fresh Foam, FuelCell and other lines violate Nike's patent rights. Nike sued Manhattan Beach, California-based Skechers in Los Angeles, claiming that shoes, including Skechers' Ultra Flex and Glide Step brands, infringed on its patents.

Nike asked the courts for an unspecified amount of money damages and court orders permanently blocking New Balance and Skechers from infringing the patents.

Nike is at it again! Don't play around!

[sportyconnect]

Introduction Basketball is a globally beloved sport that captivates tens of millions of followers and gamers worldwide. Understanding the origins of basketball is important to understand its wealthy historical past and its impression on numerous cultures. In this article, we'll discover the birthplace of basketball and how it has developed into the favored sport we all know. James Naismith: The Inventor of Basketball James Naismith, a Canadian bodily schooling teacher, invented basketball. Born in 1861 in Canada, Naismith had an ardor for sports activities and schooling. In 1891, while working at the Worldwide YMCA Coaching College in Springfield, Massachusetts, Naismith was tasked with creating a brand new sport to keep his college students energetic through the winter. Going through the problem of designing a sport that could be performed indoors, Naismith developed the fundamental guidelines for basketball. He nailed a peach basket to the elevated observe, and the target of the sport was to throw a soccer ball into the opposing group's basket. On December 21, 1891, the primary sport of basketball was performed with nine gamers in every group, utilizing Naismith's newly created guidelines. Early Growth and Unfold of Basketball After its invention, basketball gained a reputation among college students and athletes. The sport unfolds to varied academic establishments, faculties, and excessive faculties. Bodily education schemes acknowledged the worth of basketball as a group sport that promoted health, coordination, and teamwork. Basketball leagues started to kind, with groups competing towards one another in organized competitions. The Newbie Athletic Union (AAU) performed a vital position in selling basketball and organizing tournaments, fueling the game's progress. Evolution of the Sport As basketball gained traction, modifications, and variations have been made to the unique guidelines. In 1893, the primary ladies' basketball sport was performed, and the ladies' sport shortly developed its special algorithm. Through the years, further improvements have been launched to reinforce the sport's circulation and competitiveness. One significant growth was the introduction of the shot clock in 1954, which imposed a time restriction for groups to take a shot. The Nationwide Basketball Affiliation (NBA) was established in 1946, becoming the premier skilled basketball league. The NBA has performed significantly in popularizing the game globally and continues showcasing the best basketball expertise. International Growth of Basketball Basketball's reputation transcended borders and reached nations all over the world. The game gained specific traction in Europe, South America, and Asia. Worldwide competitions, such because the FIBA Basketball World Cup and the Olympic Video games, supplied a platform for groups from completely different nations to showcase their abilities and compete for world recognition. The NBA's effect and world attain were prominent in spreading basketball to new markets. The league's stars, reminiscent of Michael Jordan, Magic Johnson, and Kobe Bryant, grew to become worldwide icons, inspiring a brand new technology for basketball gamers. Impression of Basketball on In style Tradition Basketball's effect extends past the courtroom and has significantly impacted in-style tradition. The game has impressed numerous songs, style traits, and leisure. Basketball gamers must develop into cultural icons, admired for their athletic talents, model, and charisma. They've influenced style traits, with basketball sneakers and attire changing into style amongst followers worldwide. Quite a few motion pictures and documentaries have celebrated basketball's fascinating historical past and the tales of legendary gamers. These movies have provided insights into the sport's cultural impression and potential to encourage people on and off the courtroom. Conclusion In

conclusion, basketball originated in Springfield, Massachusetts, because of the inventive thoughts of James Naismith. Since its humble beginnings in 1891, basketball has developed into a worldwide phenomenon, charming individuals of all ages and backgrounds. The sport's journey from an easy bodily schooling exercise to an internationally acknowledged mark highlights its enduring enchantment and cultural significance. Basketball continues to unite communities, encourage people, and function as a robust platform for athleticism, teamwork, and personal progress. To be taught extra about basketball and keep up to date on the most recent information, go to Sporty Connect, where you can find valuable sources and details about the sport. FAQs Who invented basketball? Basketball was invented by James Naismith, a Canadian bodily schooling teacher, in 1891. The place basketball was invented? Basketball was invented in Springfield, Massachusetts, United States. How did basketball unfold globally? Basketball unfolds globally through academic establishments, worldwide competitions, and the effect of the NBA. What impression has basketball had on style tradition? Basketball has significantly influenced style tradition, inspiring style traits, music, and leisure. Basketball gamers have developed into cultural icons and influencers. The place can I discover extra details about basketball? For extra details about basketball, go to Sporty Connect, a handy resource for basketball fans providing information, guides, and insights into the sport. #SportyConnect

[quotes121sworld]

Mark Wahlberg returns to the grocery store he worked at as a teenager, making just $3.65 an hour

Mark Wahlberg returned to Massachusetts earlier this week and stopped by his first job — a Quincy, Mass Stop and Shop — where he made just $3.65 an hour for decades before amassing his reputed $400 million fortune.The 51-year-old actor, who recently went public about his decision to relocate his family from Los Angeles to Las Vegas, shared a video of the visit with his 22 million Instagram followers on Tuesday.'Where it all began - my first job!' Wahlberg said in the caption of his post, tagging Stop and Shop, his Flecha Azul Tequila brand, his Performance Inspired Nutrition brand, his Municipal Sport Performance brand, and Wahlburgers at Home, his family's premium meat brand.'In order. This is where all the hustle started,” Wahlberg began in the video, dressed in a pink and black camo hoodie, black jeans and white sneakers."In 1988 I was working at this stop and shop on Newport Ave. in Quincy, but it was over there, they moved the store," Wahlberg explained.

Marky goes home: Mark Wahlberg returned to Massachusetts earlier this week and stopped by his first job — a Quincy, Mass Stop and Shop — where he made just $3.65 an hour for decades before he found his reputed net worth of $400 accumulated millions of dollars

Video: The 51-year-old actor, who recently went public about his decision to relocate his family from Los Angeles to Las Vegas, shared a video of the visit with his 22 million Instagram followers on Tuesday"I was bagging groceries, $3.65 an hour, while I was just down the street to get my driver's license," the actor continued."The same day I turned 17, I got my driver's license, I bought a $200 Pontiac LeMans s**t box from Lappen's Auto Parts," he added."We'll see if I get my job back. Hey Paxton ask Jeff your dad if I can get my job back,” adding that they need Flecha Azul and PI in the store, “all the best products for all the cool stop and shop customers. Remember, it started right here at Stop and Shop,” Wahlberg said before walking into the store.He starts bagging customers' groceries at the store, saying he'll "get my job back."Wahlberg interacts with several customers and hugs several employees, one of whom says, "This young man is bringing something seriously good to the world."He snaps selfies with a variety of employees and customers who are excited to see the superstar.The actor shared another video from the store telling staff they need to buy his Flecha Azul Tequila and Performance Inspired Nutrition products.One of his products that the store carries is the Wahlburgers at Home brand of burger patties. Read the full article

[deewellsosd]

PENSOLE Footwear Design Academy, Foot Locker and New Balance are stepping into 2020 with a clear vision and goals!

This is not the first time PENSOLE and New Balance and Footlocker have worked together, but this all adds to the strategy of identifying 30 students to work at New Balance’s R&D Center in Lawrence, Massachusetts.

So, who do you know that would benefit from the master class towards becoming a footwear designer, functional apparel designer, color & materials guru and overall brand storyteller?

[no-whump-on-main]

Apartment 307-8 (Grabbed by the hair)

Hi guys!! I'm so sorry it took me so long to update. School and work have been crazy but luckily I'm out of school next week so I'll have much more time and be posting more frequently! Apologies for the short chapter, I have no idea why but it just kicked my butt lol. I tried doing some cool multimedia stuff, I hope you enjoy! This is @sableflynn's BTHB request, grabbed by the hair.

TWs: Creepy, possessive whumper, mention of branding, also this chapter made me sad bc I love my mom and Elora's mom is sad so warning for that lmao

Elora was still lying there crying hours later. The tears had slowed from her initial keening sobs, but they still fell steadily down her face, accumulating in a small puddle on the tile by her head. She could see a bit of her reflection in the salty water; just her eyes, mostly. She saw green eyes that had once been so full of hope and life that were fading, the slow abandonment of hope almost making them gray out. She wanted to lie there forever, staring into her own eyes, until oblivion took her. If she cleared her head enough, she could pretend she was elsewhere, somewhere warm and loving; the blanket draped over her body did help with the fantasy, though she always knew somewhere in the back of her head that it was just that: a fantasy. She was still here. With him.

Clyde tried to give her time to recover, but his patience wore eventually. He began to get antsy after a few hours of watching her lie there, doing nothing but cry. Admittedly, he did enjoy it at first-seeing her so weak, so docile, because of him-but it eventually grew tiresome. Watching each tear drip down into the puddle became like watching paint dry.

He stood up abruptly. Elora was startled by the motion, flinching before stilling and watching him very carefully. What was he going to do?

“Get up,” he said simply.

Elora froze. She still felt sick, dizzy with pain and the lingering scent of her burning flesh in the bathroom. But why would he care about that? Why should she disobey him, when she knew what would happen?

Yet pride and pain got the better of her again.

“I can’t,” she whimpered. She felt weak. “I hurt. You hurt me.”

The piercing sound of a loud, sudden laugh began to echo through the bathroom. It reminded Elora of the laugh of a hyena. She winced.

“Darling, did you not think that was the point?”

Her expression hardened and her heart thumped in her chest. That was the point. She wanted to say something, but her mouth suddenly got dry.

The man simply grinned. “Get up,” he repeated, but she didn’t. She just laid there, dumbfounded.

He groaned angrily, rolling his eyes. “Fine,” he grumbled. “Be that way.”

He gathered up her hair in his hand, locked his fingers in a tight fist, and pulled up. Elora yelped and scrambled to get to her feet to relieve the pain, but he didn’t give her the chance; he carelessly dragged her off, out of the bathroom, through the hallway, and into the living room. She screamed and thrashed wildly, her hands desperately trying to push him away as her scalp burned like fire. Again and again, her feet scraped the ground to no avail, kicking and kicking but never able to gain enough traction to stand as she was mercilessly dragged. The man finally dropped her on the floor at the foot of a worn leather couch, releasing his death grip on her hair. Her hands immediately flew up to her head, applying gentle pressure to her scalp to try to ease the burning pain as she looked around the new room.

The living room was barren, like the man had half moved into it then given up. There was a dusty box in the corner, the couch, a worn coffee table, a small stand, and an old TV. Other than that, it was empty, in an eerie way. The aged carpet spanned the floor like an ocean.

The pressure didn’t do much and Elora dropped her hands, still wincing as the man plopped himself on the couch behind her, the leather making a loud crackling noise as he sat. She whipped her head around as her shoulders raised up to her ears instinctively. The man made a sour face, his features twisting into an ugly frown.

“Relax,” he commanded, forcefully pushing her shoulders down. At first, she tried to wiggle away, but that idea was abandoned when he tightened his grip, clearly as a warning. He grabbed the TV remote from the arm of the couch and turned it on. It started on some history channel documentary about cars, but Clyde quickly flipped through channels until he found the local news station.

A grin spread across his face as he read the blue banner spanning across the bottom of the screen. They were just in time.

UP NEXT: CAPE COD GIRL GOES MISSING; DESPERATE MOTHER PLEADS FOR HER RETURN

His hands wandered to Elora’s scalp and began to gently card through her hair. She inhaled sharply, and it took everything she had in her not to immediately shove him off. Somehow the gentleness felt worse than the pain; the false sense of care disgusted her. He was a maniac. He hurt her, he branded her, and now he was sitting on the couch petting her hair, pretending like none of it happened. It didn’t escape her attention how he set her on the floor instead of the couch, below him, like a dog.

The banner was bad enough, but she felt sick to her stomach when the station cut to a reporter sitting at a desk with a picture of her on half of the screen. It was the picture her mom took of her at the orchard last fall. It was candid; she remembered it. She was intently focused on a butterfly off on a tree, ignoring her mom as she snapped the photo. It was one of her favorite pictures of herself. And now, it was plastered all over the news.

The reporter on the TV began to speak. “Tonight, a desperate mother pleads for her missing daughter’s safe return. Elora Larkin, nineteen, of Barnstable county, Massachusetts has been missing since Friday night. She was last seen walking home from her job at Agathangelou’s bakery, wearing khakis, a black t-shirt, and black sneakers. The police have opened a tip line and are offering an unspecified reward for any information that leads to Miss Larkin.”

Elora felt a lurching sensation in her stomach, so visceral she wanted to throw up. That was her. On the news. Gone. Missing.

Behind her, the man chuckled.

“Look at that, baby. You’re all over New England.”

“I’m not your baby,” she snapped, turning around. But her head was spinning. All over New England? It wasn’t the Cape Cod news station on the TV. It wasn’t even a state news channel. It was entirely unfamiliar, the reporter’s face one she’d never seen.. So he’d taken her across state lines, making her chances of being found lower yet.

The man shushed her and put a finger up to her lips. “Watch.” She almost bit him, but decided it wasn’t worth the inevitable punishment that would follow. Besides, they might say something useful, something that could help her. She needed to pay attention.

The screen changed, and a missing persons poster popped up. Hers.

It was up for a minute before it faded away as the reporter came back on the screen.

“Such a sad story. Everyone in the studio is hoping and praying for her safe return. Unfortunately, vigilance is so important in this day and age. Up next, we have a recording of a press conference with the girl’s mother.

The girl’s mother. Her mother. Elora felt her heartbeat thumping in her chest.

And there she was. Jodie was standing at a podium in a building that had to be a police station. Demetrios was standing by her side, offering support by merely being present. While Elora hadn’t seen him cry even once in all the years she’d known him, he now looked like he was on the verge of tears.

Her mom started to speak. She looked so sad. Withered, like the life had been sucked out of her, from fear and overthinking and sleepless nights.

“My daughter-My daughter Elora has been missing since Friday night. She’s got-she’s got blonde hair, and green eyes, and she’s real tall. I’m sure pictures have gone around by now. She was walking home from work and-and then she disappeared. We were supposed to have dinner Sunday and she never came. It was supposed to be her weekend off. I- If someone has her, please, I’m begging you, let her go. Bring her home safe. She’s a good kid, she works hard, she rescues cats in her spare time...she doesn’t deserve this. And Elora, if you’re seeing this, I love you. I love you so much, honey. If you chose to leave, please just tell us you’re okay. It’s okay. You can go see the world, just tell us you’re okay. And if something-something bad happened, we’re gonna find you. I promise, baby, I love you and we’re gonna bring you home. Promise.”

At that point, she set the microphone down and began to cry, tears streaming down her face as she hurried off to an exit, the cameras following her for a few moments. Elora’s heart twisted in knots. Seeing her mom’s face brought her so much joy, yet knowing how worried she had to be made her feel sick with guilt.

But she promised. She promised she’d find her.

“That your mom?”

Elora stilled. He already knew the answer.

"She’s kinda pathetic. Could barely keep it together long enough to tell them about you.”

She went cold. “Stop,” she seethed. Her voice was eerily calm, given her anger.

"Or what?” he replied, twisting her hair up in his hand and giving it another tug.

Elora was silent. There was no or what. She knew that.

The reporter came back on the screen.

“Well, folks, that’s all we have on the case for tonight. Remember to be safe and vigilant. This has been Hannah Brown with News12.”

The man released her hair, picked up the remote, and turned off the T.V.

“Notice how they only talked about you, not me?”

Elora turned her head around. She was crying.

“What?”

He scoffed. “I said, notice how they only ran their mouths about you the whole time. Never said a word about me. You know what that means? They don’t know jack shit about me. They don’t know who you’re with or where you are. I probably shouldn’t tell you this, but we’re in Connecticut. We crossed state lines twice. They’re never going to find you, you know that?

She tried to hide it, but he could see her expression falling with every word he said, hope beginning to seep out of her. She shook her head vigorously, her bottom lip trembling.

“N-no! No, they will, you’re just crazy! You’re just fucking crazy!”

A scowl formed on his lips. “No, they won’t.”

She opened her mouth to protest, but in a split second, his hand was gripping tightly around her throat, cutting off her air. Her eyes went wide.

“No one is coming to save you.”

Elora swallowed, fear bright in her eyes. She tried to rip herself away, but the man raked his fingers across the fresh brand on her collarbone, sending her to the ground, keeling in pain.

“We could’ve had a nice evening if you behaved. Listened,” he grumbled, standing and once again grabbing her hair tightly before dragging her off towards the bathroom.

Tags: @exploringspaceinpyjamas @all-whumped-out @badthingshappenbingo

[nwbeerguide]

Lifestyle brand Reebok and New England brewery Harpoon collaborate to release Rec. League - The Reebok Edition beer.

Press Release

Boston, MA ... Only one thing beats crushing a 5K or winning the local rec. league championships: having that perfect can in hand to celebrate. That’s why today, Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. The collaboration features the same recipe Harpoon fans know and love encased in a new fresh Reebok-inspired container, including cans sporting the Reebok logo and 12-pack packaging evoking the Reebok sneaker box design.

Sharing a common desire to celebrate human movement, the brands are uniting to raise funds for BOKS, a program dedicated to promoting life-long health and fitness. While supplies last a portion of sales for each purchase of the Harpoon Rec. League Reebok Edition 12-Pack, will go directly to BOKS to encourage movement in local youth communities.

“Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” said Dan Kenary, CEO and co-founder of Harpoon Brewery. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with them and giving back to BOKS.”

“We are thrilled to support BOKS through this unique collaboration,” said Caroline Machen, VP of Global Marketing at Reebok Design Group. “We are excited to see the positive impact that this partnership will have on our community as Harpoon shares Reebok’s commitment of enhancing the lives of others.”

In addition to raising funds for a good cause through beer sales, Harpoon and Reebok are inviting fans to celebrate the partnership by entering the Reebok x Harpoon Rec. League Floatride Energy 4 Adventure Running Shoe Sweepstakes. Featuring the traditional Rec. League colors, beer lovers and fitness enthusiasts can enter for the chance to win one of 10 pairs of the limited-edition Floatride Energy 4 Adventure Running Shoes. The Reebok Floatride Energy 4 Adventure is an outdoor-inspired, high-performance running shoe launching this August 2022. To enter, please visit harpoonbrewery.com/recleaguexreebok.

Harpoon Rec. League is brewed with unique ingredients like buckwheat kasha, which contains important minerals and B vitamins; chia seeds that are high in fiber, Omega-3 fatty acids and antioxidants; and Mediterranean sea salt that can act as a powerful source of electrolytes. Coming in at 4.0% ABV and only 120 calories per 12 oz. serving, it provides flavor and drinkability that won’t slow you down.

The Reebok Edition of Harpoon Rec. League will be available in 4-packs ($8.99) and 12-packs ($14.99) starting in July. It will be available on tap at both the Boston and Windsor, VT Tap Rooms and wherever Harpoon beers are distributed. For more information, check out the Harpoon beer finder: harpoonbrewery.com/beer-finder/. To shop Reebok’s collection of Floatride running shoes, visit: www.reebok.com/us/floatride-shoes.

About the Harpoon Brewery:

The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Since then, it has expanded to a second brewery in Windsor, VT. Harpoon’s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. In 2014, Harpoon became an employee-owned company.

About Reebok:

Reebok is an iconic pioneering lifestyle brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.

[vanessverse]

It's Nora "The dead-button girl" Joans-Babcock

She's the daughter of Coraline Joan and Norman Babcock here's her intro:

Birthday: April 21th (Taurus)

Age: 13

Sex: Female (She/Her)

Sexuality: Pansexual and Polyamory

Family: Coraline Joans-Babcock (Mother), Norman Joans-Babcock (Father), Melody Joans-Babcock (Little sister at 10), Mal Joans (Maternal grandmother), Charlie Joans (Maternal grandfather), Perry Babcock (Parental grandfather; deceased), Sandra Babcock (Parental grandmother), Courtney Babcock (Parntal aunt), Norman's grandparents (Parntal grandparents), Norman's ancestors (Parental ancestors; deceased), Waybe (godfather)

Personality: Quick thinker, tomboyish, a little girlish, rebellious, witty, adventurous, curious, creative, selfless, brave, eccentric, kind, a bit stubborn, a bit patient, emotional, and headstrong

Appearance: Nora had pale skin with freckles of a messy brown hair, beautiful golden eyes, a pink and black skull hair clip on the right for bangs, she was wearing a violet and golden pendant on her neck, she was wearing a Dark blue long sleeve with a pinned up collar, she is wearing some designer grey boy jeans, she likes to wear any brand of shoes but her favorite with the sneakers she usually design her own purple glitter sneakers, and she could have forgot her lucky light pink jacket often tied around the waist.

Abilities: She has Autism, of course like her father she had the ability to see the Dead

Likes: Adventure, horror films, drawing, any type of music, dancing, hanging out, good luck, video games, and technology

Dislikes: Being annoyed, nightmares, stereotypes, bullying, being told that her style is a phase, and catfishing

Backstory: when Coraline Jones is 16 years old she broke off Waybe but remains best friends, she and her family went to Massachusetts where she met Norman while walking around it seems they were near the same age soon enough they became a long-distance couple and of course little did they know that accidental night when you later had made Coraline pregnant, they decided to get married a few weeks later and decided to move near the outskirts of Connecticut, and of course expecting the baby to be born on May 2nd but surprise the baby named Nora came in a month early, however once she was born at the home they was shocked to see that their daughter had golden eyes, despite this they still care for her and supportive her in every way and even loved her no matter what, three years later Coraline got pregnant again this time with a young girl on January 6th, named Melody, and now with the second child on the way they decided to move to Canada where nor unexpectedly met the girl who eventually became for neighbor and best friend Skave, and later Avatar Maria she couldn't wait for what's in store, finding out her Destiny and finding out who she's meant to be.

Quote:

- "I'm Nora, and I love my life."

- "I'm proud of what I am."

Nora belongs to me and the characters of Caroline and Paranorman belongs to Lalika animations

[mywildlytenaciouscollectorstuff]

discounts and sales

[dippedanddripped]

NEW BALANCE 580 -BLUE/MULTI

[allaboutmarketing4you]

New Balance & McKinsey's 7S FrameworkVideo Source:Read this article4 about Marketing Strategies And Marketing Mix Of New Balance Written by The Brand Hopper:"New Balance is a global athletic footwear and apparel manufacturer. Founded in 1906 in Boston, Massachusetts, New Balance is known for its high-quality, innovative products and its commitment to social responsibility.New Balance began as a small company that made arch supports for shoes. The company’s founder, William J. Riley, was inspired to start the company after observing chickens walking around his backyard. He noticed how the chickens were able to balance perfectly on their three-pronged feet, and he realized that this same principle could be applied to human footwear.Riley’s first arch supports were made of cork and rubber, and they were quickly embraced by athletes and everyday people alike. In 1934, New Balance introduced its first running shoe, the Trackster. The Trackster was a revolutionary shoe for its time, and it helped to establish New Balance as a leader in the running shoe industry.New Balance '1962 Trackster'New Balance ‘1962 Trackster’Over the years, New Balance has continued to innovate and develop new products. In 1960, the company introduced its first wide-width running shoe. In 1972, New Balance introduced the 320, which was the first running shoe to feature a lightweight, cushioned sole. The 320 was a huge success, and it helped to make New Balance one of the most popular running shoe brands in the world.the 320Neew Balance’s the 320In addition to its running shoes, New Balance also offers a wide range of other athletic footwear, including shoes for walking, hiking, training, and basketball. The company also offers a line of apparel, including shirts, shorts, jackets, and hats.New Balance is known for its commitment to quality and craftsmanship. The company’s shoes are made with high-quality materials and construction, and they are designed to last. New Balance also offers a wide range of sizes and widths, so that everyone can find a shoe that fits them perfectly.Table of ContentsMarketing Strategies of New Balance1. Brand Identity and Heritage2. Product Innovation and Differentiation3. Target Audience and Market Segmentation4. Digital Marketing and Online Presence5. Athlete Endorsements and Collaborations6. Retail Strategy and Distribution Channels7. Customer Loyalty ProgramsMarketing Mix of New Balance1. Product2. Price3. Promotion4. PlaceMarketing Strategies of New Balance1. Brand Identity and HeritageNew Balance’s brand identity is rooted in its rich heritage and tradition of quality, comfort, and innovation. The company has been committed to providing high-performance footwear and apparel for over a century, and this commitment is reflected in its brand messaging, visual identity, and product design. New Balance’s brand identity is centered around the idea of empowering consumers to achieve their goals and pursue their passions, whether it be in sports, fitness, or daily life. This philosophy is encapsulated in the brand’s tagline, “Fearlessly Independent Since 1906“ which reflects the spirit of independence, self-expression, and determination that has defined New Balance since its inception.New Balance’s heritage is a key component of its brand identity and marketing strategy. The company proudly celebrates its long history and legacy of craftsmanship, innovation, and dedication to excellence. From its early beginnings as a small arch support company to its current status as a global leader in the footwear industry, New Balance has remained true to its core values and mission.The brand’s heritage is evident in its classic designs, such as the iconic 574 sneaker, which has been a favorite among consumers for decades. New Balance also honors its heritage through initiatives such as the “Made in USA” collection, which highlights the brand’s commitment to domestic manufacturing and quality craftsmanship. By embracing its heritage, New Balance creates a strong emotional connection with consumers and establishes itself as a reliable and trustworthy brand.New Balance's iconic 574 sneakerNew Balance’s iconic 574 sneakerRecent examples include the brand’s “Since 1906” campaign, which celebrated the company’s 110th anniversary and emphasized its enduring commitment to quality, innovation, and customer satisfaction. Another example is the release of the New Balance x J.Crew 990v1 sneaker, which combined the brand’s signature comfort and performance with J.Crew’s stylish sensibilities, further solidifying New Balance’s position as a leader in both the athletic and fashion industries.New Balance x J.Crew 990v1 sneakerNew Balance x J.Crew 990v1 sneaker2. Product Innovation and DifferentiationNew Balance’s commitment to innovation is a critical aspect of its marketing strategy. The company continuously invests in research and development to create cutting-edge products that meet the evolving needs of its customers. New Balance’s focus on innovation enables it to stay ahead of the competition and cater to specific consumer demands, such as sustainability, style, and performance. For instance, the brand launched its Fresh Foam line, which features a unique midsole technology that offers superior comfort and support while reducing environmental impact. Additionally, New Balance’s collaboration with influential designers like J.Crew and Off-White results in limited-edition collections that combine style and functionality, further differentiating the brand from its competitors.Fresh Foam line from New BalanceFresh Foam line from New Balancehe brand sets itself apart from other athletic wear companies by offering products that blend function, style, and sustainability. New Balance’s products are designed to meet the diverse needs of various consumer groups, including runners, walkers, and lifestyle enthusiasts who value comfort, durability, and versatility. Moreover, the brand’s made-in-the-USA manufacturing process allows for greater control over production standards, ensuring premium quality and exclusivity.To further distinguish itself, New Balance has introduced initiatives like the “NB1 Program,” which offers personalized services, exclusive products, and special perks to loyal customers. By emphasizing differentiation, New Balance builds a strong brand identity that resonates with consumers seeking authenticity, individuality, and exceptional value. The program was closed down during the pandemic.3. Target Audience and Market SegmentationNew Balance’s target audience includes individuals who prioritize comfort, style, and performance in their footwear and apparel. The brand caters to various consumer segments, such as runners, walkers, and lifestyle enthusiasts who seek high-quality, functional products for their active endeavors. New Balance understands that each segment has distinct preferences and requirements, and therefore, tailors its products and marketing strategies accordingly. For instance, the brand’s ‘RunIQ’ smart watch targets serious runners, offering them personalized coaching, training plans, and exclusive access to new products. Meanwhile, its ‘Walking’ category addresses the needs of walkers, providing comfortable shoes with excellent arch support and cushioning.New Balance RunIQ wearable deviceNew Balance RunIQ wearable deviceNew Balance divides its market into smaller segments based on demographics, psychographics, and behavioral characteristics. The brand recognizes that consumers have varying tastes, lifestyles, and purchasing habits, and thus, it adopts a nuanced approach to reach each group effectively. For example, New Balance collaborates with popular fashion brands like J.Crew and Off-White to appeal to younger, style-conscious audiences who appreciate limited-edition sneakers. On the other hand, the brand’s ‘Made in USA’ collection appeals to consumers who prioritize domestically produced, high-quality products. Additionally, New Balance supports grassroots running events and sponsors local races, connecting with passionate runners and fostering brand loyalty within the community. Through these efforts, the brand successfully engages with a broad range of consumers, cementing its reputation as a leading athletic wear company that meets diverse needs and preferences.4. Digital Marketing and Online PresenceNew Balance utilizes digital marketing as a key component of its overall marketing strategy. The brand recognizes the importance of having a robust online presence to connect with its tech-savvy customer base. New Balance leverages social media platforms such as Instagram, Facebook, and Twitter to share engaging content, product launches, and behind-the-scenes stories. The brand also employs influencer marketing, partnering with fitness enthusiasts, athletes, and celebrities to showcase its products in action and reach a wider audience. New Balance’s digital marketing efforts are designed to build brand awareness, drive traffic to its e-commerce site, and ultimately increase sales. For instance, the brand’s #MyNBalance campaign encourages users to share their personal stories and experiences with New Balance products, creating a sense of community and user-generated content.New Balance’s website serves as the hub of its digital marketing efforts, providing an immersive brand experience for customers. The site features a clean design, easy navigation, and compelling visuals that showcase the brand’s products and values. New Balance also prioritizes e-commerce optimization, ensuring a seamless shopping experience across all devices. The brand’s mobile app, NB1, offers personalized recommendations, exclusive deals, and streamlined checkout processes, further enhancing the online shopping experience.New Balance WebsiteNew Balance Website5. Athlete Endorsements and CollaborationsNew Balance has been successful in using athlete endorsements as a marketing strategy to promote its brand and products. The company partners with top athletes across various sports disciplines, such as running, football, baseball, and basketball, to showcase its products in action and tap into their fan bases. These endorsements not only help generate exposure but also authenticate the brand’s performance credentials. New Balance’s roster of ambassadors includes household names like Kawhi Leonard, J.J. Watt, and Megan Rapinoe, each of whom embodies the brand’s values of determination, hard work, and dedication. By aligning itself with accomplished athletes, New Balance can leverage their influence to reach a broader audience and reinforce its commitment to delivering high-performance footwear and apparel.In addition to traditional endorsements, New Balance collaborates with influential figures and organizations to create co-branded products and experiences. These collaborations often result in limited-edition collections that generate excitement among fans and collectors alike. For instance, the brand recently joined forces with rap star J. Cole to release a line of sneakers inspired by his music and personal style. New Balance also collaborated with the popular wellness brand, Outdoor Voices, to create a line of sneakers designed specifically for outdoor activities such as hiking and trail running. Such collaborations allow New Balance to expand its reach beyond its core audience and tap into new markets while maintaining its focus on quality and innovation.6. Retail Strategy and Distribution ChannelsNew Balance has developed a strong retail strategy that focuses on creating an immersive brand experience for customers. The company operates over 4,000 retail stores worldwide, which serve as hubs for product testing, events, and community engagement. New Balance also partners with select retailers to distribute its products, carefully choosing partners that share its values and commitment to customer service. This strategic approach allows New Balance to maintain control over the in-store experience, ensuring that customers receive expert advice and personalized attention. Additionally, the brand invests heavily in e-commerce, offering a seamless online shopping experience and leveraging social media platforms to connect with customers.New Balance employs a diverse range of distribution channels to reach customers globally. Apart from its own retail stores and e-commerce platform, the company partners with specialty run and outdoor shops, department stores, and sporting goods retailers. New Balance also works closely with key wholesale partners, such as Zappos and Amazon, to ensure its products are readily available to customers online. To further enhance its distribution network, the brand has introduced a “Buy Online, Pickup In Store” (BOPIS) option, enabling customers to purchase products online and collect them at their nearest store. This omnichannel approach enables New Balance to cater to the evolving needs of consumers, providing convenience, flexibility, and a consistent brand experience across all touchpoints.NEW BALANCE’S FLAGSHIP STORE IN BOSTON LANDING7. Customer Loyalty ProgramsCustomer loyalty programs are a crucial marketing strategy for New Balance, a leading athletic footwear and apparel brand. The company’s loyalty program, known as “NB Rewards,” offers customers exclusive benefits and rewards for purchasing their products. Members of the program earn points for every dollar they spend, which can be redeemed for discounts on future purchases, free shipping, and other perks. Additionally, members receive early access to new product releases, special promotions, and personalized recommendations based on their purchase history. By offering these incentives, New Balance encourages repeat business and fosters customer loyalty, ultimately driving sales and increasing brand advocacy.NB Rewards ProgramOne recent example of New Balance’s commitment to customer loyalty is their “My Way” campaign, which celebrates the unique style and individuality of their customers. As part of this campaign, New Balance invited customers to share photos of themselves wearing their favorite New Balance gear on social media using the hashtag #MyNewBalance. Participants were entered into a contest to win a chance to design their own custom sneakers, further solidifying their connection to the brand. This initiative not only showcases New Balance’s dedication to its customers but also creates user-generated content that inspires others to join the NB community. By leveraging customer loyalty programs and innovative marketing efforts like the “My Way” campaign, New Balance continues to build a strong brand reputation and drive long-term growth.In summary, New Balance’s marketing strategies encompass a cohesive blend of brand authenticity, product innovation, digital engagement, and a commitment to diverse consumer segments, contributing to its longstanding success in the competitive athletic footwear industry.Marketing Mix of New BalanceIn the dynamic landscape of athletic footwear and apparel, New Balance has emerged as a venerable brand, celebrated for its commitment to quality, innovation, and a harmonious fusion of performance and style. As consumers navigate a myriad of choices in the market, understanding the intricate elements that contribute to New Balance’s success becomes imperative. This article embarks on a comprehensive exploration of New Balance’s marketing mix, dissecting the strategic interplay of product development, pricing strategies, distribution channels, promotional endeavors, and the tangible elements that collectively shape the brand’s identity. From the running tracks to the retail shelves, New Balance’s approach to the 4Ps—Product, Price, Place, and Promotion—provides a blueprint for sustained excellence in an industry where staying ahead requires not just keeping pace but leading the race.1. ProductNew Balance offers a wide range of athletic footwear and apparel products for men, women, and children. Their product line includes running shoes, walking shoes, basketball shoes, soccer cleats, and casual sneakers. They also offer sportswear such as tops, bottoms, jackets, and hoodies. New Balance differentiates itself from its competitors by offering products with advanced technology and features such as Fresh Foam, Gel Cushioning, and Support Systems. These technologies provide superior comfort, support, and performance for athletes and fitness enthusiasts alike.In addition, New Balance has recently expanded its product line to include lifestyle shoes and apparel, targeting consumers who value fashion and style over athletic performance. This move has helped the brand reach a wider audience and increase its presence in the global market.2. PriceNew Balance employs a premium pricing strategy, positioning itself as a high-quality brand with prices slightly higher than those of its competitors. The price range for New Balance products varies depending on the type of product, material, and technology used. Running shoes, for instance, start at around $60, while high-end models can cost upwards of $200. Apparel prices range from $30 to $150, depending on the item and quality.The premium pricing strategy allows New Balance to maintain profitability while delivering high-quality products that meet the needs of its target market. Moreover, the brand offers periodic discounts, promotions, and sales to attract price-sensitive customers without compromising its premium image.3. PromotionNew Balance uses various promotion strategies to connect with its target audience and create brand awareness. The company invests heavily in digital marketing, including social media platforms such as Instagram, Facebook, and Twitter. They use influencer partnerships, sponsored posts, and engaging content to showcase their products and promote their brand values.New Balance also participates in trade shows, events, and marathons, where they showcase their products and interact with potential customers. In-store displays, print ads, and email marketing are additional tactics used by the brand to reach its target audience.Notably, New Balance has been successful in creating a strong brand identity through storytelling and emotional connections. Their “Let’s Make Excellent Happen” campaign, for example, highlights the journey of aspiring athletes and the role that New Balance plays in helping them achieve their goals. Such campaigns have contributed to building a loyal customer base and enhancing the brand’s reputation.4. PlaceNew Balance operates a multi-channel distribution model, selling its products through various channels, including:a. Retail Stores: New Balance has over 4,000 retail stores worldwide, including flagship stores in major cities like Boston, London, and Tokyo. These stores provide an immersive brand experience, allowing customers to touch, feel, and try on products before making a purchase.b. E-commerce: New Balance sells its products directly to customers through its website, offering a seamless online shopping experience. Customers can browse products, read reviews, and make purchases easily.c. Wholesale Partners: New Balance distributes its products through authorized wholesalers and distributors, who sell to independent retailers, department stores, and sporting goods chains.d. Third-Party Marketplaces: New Balance products are available on third-party e-commerce platforms like Amazon, Zappos, and REI.com.By employing a diverse distribution strategy, New Balance ensures that its products are accessible to a broad range of customers across different regions and channels, both offline and online. This approach helps the brand maximize its reach and increase sales.New Balance’s marketing mix is a well-crafted orchestration of product excellence, strategic pricing, extensive distribution, impactful promotion, customer-centricity, efficient processes, and compelling physical evidence. This comprehensive approach positions the brand as a stalwart in the competitive athletic footwear and apparel industry, appealing to a diverse and discerning consumer base. "Source of the article:  thebrandhopper.com #mktmarketing4you #corporatestrategy #marketing #M4Y #lovemarketing #IPAM #ipammarketingschool #ContingencyPlanning #virtual #volunteering #project #Management #Economy #ConsumptionBehavior #BrandManagement #ProductManagement #Logistics #Lifecycle#Brand #Neuromarketing #McKinseyMatrix #Viralmarketing #Facebook #Marketingmetrics #icebergmodel #EdgarScheinsCultureModel #GuerrillaMarketing #STARMethod #7SFramework #gapanalysis #AIDAModel #SixLeadershipStyles #MintoPyramidPrinciple #StrategyDiamond #InternalRateofReturn #irr #BrandManagement #dripmodel #HoshinPlanning #XMatrix #backtobasics #BalancedScorecard #Product #ProductManagement #Logistics #Branding #freemium #businessmodel #business #4P #3C #BCG #SWOT #TOWS #EisenhowerMatrix #Study #marketingresearch #marketer #marketing manager #Painpoints #Pestel #ValueChain # VRIO #marketingmix

[tedllasso]

I was tagged by @ferrisbuellers​ (thank you tagging me ❤️ )

1. what is the color of your hairbrush? orange

2. name a food you never eat: sushi 🤮

3. are you typically too warm or too cold? too warm. hate the warm weather. 

4. what were you doing 45 minutes ago? watching Winter Soldier.

5. what’s your favorite candy bar? anything with peanuts in it so snickers and m&ms for example.

6. have you ever been to a professional sports game? plenty of times and I actually miss it a lot.

7. what is the last thing you said out loud? ‘you’re so stupid sometimes.’ to my cat. loool

8. what is your favorite ice cream? coffee.

9. what was the last thing you had to drink? water.

10. do you like your wallet? yes I do. It’s very practical.

11. what is the last thing you ate?  a ferrero rocher. 

12. did you buy any new clothes last weekend?  No. Didn’t buy many this year. 

13. what’s the last sporting event you watched? football (soccer to americans).

14. what is your favorite flavor of popcorn? my popcorn is just popcorn and sugar and sometimes I don’t even add sugar. It’s not a meal ppl. loool

15. who is the last person you sent a text message to? a friend. 

16. ever been camping? YES. I camp since I was a kid. I love it.   

17. do you take vitamins? No. 

18. do you regularly attend a place of worship? twice a year. Christmas and Easter. 

19. do you have a tan? Yes. I’m pretty much tanned all year round. It’s my skin tone. 

20. do you prefer Chinese or pizza? Chinese. 100%

21. do you drink your soda through a straw? Nope. 

22. what color socks do you usually wear? It depends. 

23. do you ever drive above the speed limit? A tiny little bit enough not to loose my license. lool

24. what terrifies you? losing my loved ones. 

25. look to your left, what do you see? a Lamp. 

26. what chore do you hate most? Vaccum. I swear the damn thing hates me. Also ironing. 

27. what do you think of when you hear an Australian accent? Hemmy.

28. what’s your favorite soda? Coca Cola. 

29. do you go in a fast food place or just hit the drive thru? when I do go (I hardly ever) I go in. 

30. what’s your favorite number? I don’t have one. 

31. who’s the last person you talked to? my mom. 

32. favorite meat? chicken

33. last song you listened to? Nikita by Elton John.

34. last book you read?  The Bostonians by Henry James. 

35. favorite day of the week? the weekend. 

36. can you say the alphabet backwards? I think I can. never tried. 

37. how do you like your coffee? black 

38. favorite pair of shoes? sneakers. adidas and converse. 

39. time you normally get up? 7am.

40. what do you prefer, sunrise or sunsets? sunsets.

41. how many blankets on your bed? 3.

42. describe your kitchen plates: white with little ornaments. 

43. describe your kitchen at the moment: very clean. I hate a dirty, messy kitchen. I love waking up to a clean house. ouch the virgo just jumped out of me out of nowhere now. lol

44. do you have a favorite alcoholic drink? YES. BEEEEEER. 

45. do you play cards? when I’m with friends. 

46. what color is your car? grey

47. can you change a tire? yes.

48. your favorite state or province? I’m not american but massachusetts and the whole new england area is my brand. 

49. favorite job you’ve had? teaching. I love it and I hope I get to keep doing it. 

I tag: @ima-dni, @chris-evans, @timothyolyphant,  @clintfbarton and everyone who wants to do it. 

[rolandopujol]

Did you grow up wearing Buster Brown shoes? I sure did! Every fall, I was outfitted in a new pair, which my parents likely bought for me at a store just like this one. By the time I photographed this Buster Brown store in Jackson Heights, Queens in 2009, the signage was purely vestigial. Among the products on sale were "levantacola" jeans, which are designed to give one's posterior a shapely lift. Poor little Buster Brown would blush! The sign at this store was great -- Buster and his dog Tige were in a fine form, and they had company -- the logo for the Wildcats brand of sneakers that were also sold by Buster Brown. That would likely date this sign to the late 1970s or early 1980s, around the time I was wearing Buster Brown shoes, so this sign meant a lot to me. Alas, this sign is long gone, and only two shoe stores that I aware of still feature Buster Brown signage -- one in Pittsfield, Massachusetts, which I've photographed before and will share to my story, and another in Helena, Arkansas, a gorgeous neon number that’s on my bucket list. #retrologist (at Jackson Heights, Queens) https://www.instagram.com/p/B79uK9Fljcr/?igshid=1xgadia156mnx

[phroyd]

If there were any doubts where Jim Carrey stood along the political spectrum, he obliterated them Friday on HBO's “Real Time With Bill Maher."

First of all, there were his shoes — brand-new Nike sneakers — which Carrey kicked up on Maher's desk within moments of sitting down. They were, he said, “a salute to Colin Kaepernick,” the former NFL quarterback who drew controversy by kneeling during the national anthem to protest police brutality and racial inequality.

Just days before, Nike had revealed Kaepernick was one of the faces of its 30th anniversary “Just Do It” campaign, causing a firestorm on social media and prompting some critics to swear off the brand.

"I bought me some freedom-friendly Nikes!” Carrey declared unapologetically.

By the end of the show, the actor had likened President Trump to a used-car salesman and urged Democrats to embrace socialism. He seemed unbothered when Maher warned Republicans were already using the specter of socialism to attack Democrats ahead of the coming midterm elections.

The Democrats needed a plan “to fight this slander,” Maher said.

Carrey disagreed. Why not go all in instead? he suggested.

"We have to say yes to socialism, to the word and everything,” the actor insisted. “We have to stop apologizing."

Maher pointed out a string of candidates who had won elections recently with “unabashed liberal proposals,” including Ayanna Pressley in Massachusetts, Stacey Abrams in Georgia and Alexandria Ocasio-Cortez in New York, who openly described herself as a democratic socialist.

"Those candidates reflected their districts well. They reflect their constituencies well,” said fellow guest David Axelrod, a Democratic strategist.

Carrey said Republicans were merely trying to scare people when warning the United States would end up like Venezuela with the word “socialism."

"I grew up in Canada, okay? We have socialized medicine. I'm here to tell you that this bulls--- line that you get on all of the political shows is that it is a failure; the system is a failure in Canada. It is not a failure in Canada,” Carrey said. “I never waited for anything in my life. I chose my own doctors. My mother never paid for a prescription. It was fantastic."

He half joked that socialized medicine might be why Canadians were stereotyped as being “so nice."

"They can be nice because they have health care. Because they have a government that cares about them,” Carrey said. “There are certain people in our society that need to be taken care of. There are people without as many opportunities that need to be helped toward those opportunities. There are people who are sick. You shouldn't have to lose your home because your mother got sick."

Predictably, Carrey's remarks did not sit well with conservatives.

Fox News contributor Michelle Malkin tweeted that Carrey should buy a one-way ticket to Caracas. (“And don't come back,” she added.) Former Arkansas governor Mike Huckabee, ever ready with a dad joke, accused Carrey of “playing both DUMB AND DUMBER,” a reference to the hit 1994 movie that helped cement Carrey's fame.

Anyone who was surprised by Carrey's political leanings has not been paying attention. The comedian has long posted to Twitter his own artwork lambasting Trump and his administration.

In one piece Maher showed the audience Sunday, Carrey depicted Trump as the Wicked Witch of the West from “The Wizard of Oz,” with Speaker of the House Paul D. Ryan (R-Wis.) and Rep. Devin Nunes (R-Calif.) surrounding him as flying monkeys. In a more recent painting, Carrey caricatured Rudolph W. Giuliani and Trump as torch-bearing vampires descending a crypt.

"Down and down they went. Lower than any administration in history,” Carrey wrote. “It seemed like the bottom was nowhere in sight."

He added a link to vote.gov, a none-too-subtle push for people to register to vote in the coming elections.

On Friday, Carrey told Maher art has been an outlet for him to reflect on the “carpet-bombing of outrage that's happening."

It was Carrey's first time on Maher's show, ostensibly to promote his new Showtime television series, “Kidding.” The two men chatted about what it was like to work on that project and expressed mutual admiration for each other's comedy roots. But the conversation — as it usually does on “Real Time” — repeatedly reverted to politics.

First, it was a mention of “Cable Guy” and “Truman Show,” two of Carrey's '90s movies, that prompted the switch.

"There's something about them that's very prescient about the way the world came to be,” Maher said.

Carrey agreed, saying he felt society was “parentless."

"There are generations growing up right now who are learning to lie, that lying is okay. That you're supposed to hate half the country,” Carrey said. “If anything, we've got to get back to a place where we realize that a vote is not who you are. Because you voted Republican, you're not stupid. You're not different. You're not worthless. I could break bread with anybody who voted for Trump. We could find some common ground to love each other."

The audience applauded this cross-aisle olive branch. Then Carrey snapped into Ace Ventura mode.

Just stop doing stupid stuff! He implored, using an expletive in lieu of “stuff."

"That's all we expect!” he shouted. “Just get it together."

See The Interview!

Phroyd

[tonkihollywood]

Monochrome converse

Whatever their shortcomings, their attributes outweigh them. None of which has been any barrier to Converse’s ubiquity. Their flat rubber sole is hopeless for running, not that it was designed for that purpose, but it also conducts the heat away from your feet on chilly days, and is not much better on rainy ones, since its sole becomes slippery when wet. Even their staunchest fans would agree that comfort isn’t their strong point. Before you could say “billion dollar idea”, the logo led them to become known as Chuck Taylor All Stars the first celebrity-endorsed sports shoe, whose popularity spread rapidly from the start.Īs someone who didn’t take up running until her forties, and was so clueless that her inaugural run was conducted in Converse, the sneaker’s lineage as a sports shoe never ceases to amaze. His restyled iteration also included a distinctive star logo, placed over the ankle bone to add an extra layer of protection. In 1921, semi-professional basketball player Charles ‘Chuck” Taylor joined the company, his input leading to improved flexibility and ankle support, as well as its use as a basketball shoe. Launched in Massachusetts by Marquis Mills Converse in 1908 as a football and netball shoe, in 1917 the company designed the forerunner of the modern All Star sneaker, marketed under the name “Non-Skids” on account of its rubber sole. That Converse was never meant to be a fashion brand is a large part of its appeal, and never more so than in the era of the vainglorious, extortionately priced designer trainer. Whether you call yours Chuck Taylors, All Stars or Chucks, Converse is the sneaker that ate the world, a style staple of men, women and children’s wardrobes alike, which in its 114th year remains in ruder health than almost any other centenarian fashion brand, with a pair estimated to be sold every 43 seconds. If you wander down your street, the chances are high that you’ll see someone wearing them before you’ve even reached the coffee shop. Kamala Harris wore them on the cover of Vogue. Millie Bobby Brown wore them on Stranger Things. It undertakes to communicate this data only to foreign companies that have the same level of data protection as France and the European Community.įor more details, you can consult the section confidentiality charter in our general conditions of sale and the note entitled "data protection policy".Kurt Cobain wore them on stage. The SPARTOO company may then be required to transfer the data to foreign companies. Any treatment based on consent given prior to withdrawal is lawful. You can subsequently withdraw your consent at any time by unchecking the same mention. SPARTOO also reserves the right to share the data collected on the website for commercial purposes if you have ticked the box "Check The Box To Receive Special Offers & Promotions From Selected Third Parties". SPARTOO reserves the right to collect personal data relative to site users, most notably via “Cookies”, mentioned in article 8. You can also oppose yourself to data regarding yourself for legitimate reasons. In accordance with the EU 2016/679 regulation, you have a right of access, rectification, interrogation and if necessary opposition to data concerning you, which can be exercised by contacting :īy email: to post: to SPARTOO SAS, 16 rue Henri Barbusse 38100 Grenoble This information is registered in our customer database. The information requested from you is necessary for SPARTOO to complete your order.